A new trade event, the Taste Worcestershire Producer & Buyer Event, has been established to connect local food and drink producers with prominent buyers from various sectors in Worcestershire. Organized by Visit Worcestershire, this inaugural event aims to promote the use of local produce in the region. It is part of the lead-up to the Taste Worcestershire festival, a three-week celebration of food and beverages scheduled for October. The primary goal is to enhance local supply chains, promote sustainable practices, and minimize food transportation distances.

The initiative is designed to nurture local talent and bolster Worcestershire's food and drink industry. Lorna Robinson, Economy Manager for Worcestershire, highlighted the importance of encouraging all food and drink producers to purchase and supply locally. This approach not only supports local businesses but also contributes to a more sustainable food system by reducing carbon footprints associated with long-distance food transportation.

The event will bring together buyers from the hospitality, accommodation, retail, deli, and farm shop sectors, providing them with opportunities to discover and source high-quality local products. By connecting these buyers with local producers, the event aims to increase the visibility and availability of Worcestershire's exceptional food and drink offerings. This could lead to more local produce being featured in menus and shelves across the region.

The Taste Worcestershire Producer & Buyer Event is seen as a significant advancement in promoting Worcestershire's local produce. It aligns with broader efforts to celebrate and support local food systems, such as the Great Malvern Farmers' Market and other regional food festivals. These initiatives collectively contribute to a vibrant local food culture, benefiting both producers and consumers by offering fresh, locally sourced products and supporting the local economy.