By Asmita - Oct 07, 2024
Indian government launches innovative initiatives to boost tourism with programs like Paryatan Mitra and Paryatan Didi, aiming to empower youth and women in the tourism sector, enhance visitor experiences, promote cultural heritage, generate livelihood opportunities, and foster economic independence and community development.
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The Indian government has launched innovative initiatives to boost tourism, creating opportunities for locals and enhancing visitor experiences. Paryatan Mitra and Paryatan Didi are two such programs aimed at empowering youth and women in the tourism sector. This article explores these initiatives, their objectives, and impact on India’s tourism landscape.
Paryatan Mitra, launched by the Ministry of Tourism, trains and certifies youth as tourist guides and hospitality providers. The program focuses on developing skills, knowledge, and entrepreneurial spirit among young individuals. By creating a cadre of certified Paryatan Mitras, the initiative enhances tourist experiences, promotes cultural heritage, and generates livelihood opportunities.Paryatan Didi, an initiative of the Ministry of Women and Child Development, empowers women to become tourism entrepreneurs. The program provides training, financial support, and marketing assistance to women-led tourism ventures. By promoting women’s participation in tourism, Paryatan Didi fosters economic independence, cultural preservation, and community development.
Paryatan Mitra and Paryatan Didi initiatives aim to enhance tourist experiences through trained guides and hospitality providers. The primary goal is to promote India’s cultural heritage and preserve traditional skills. Additionally, these initiatives focus on generating livelihood opportunities for youth and women, empowering local communities through tourism development, and increasing tourism revenue and economic growth.
These initiatives offer numerous benefits, including job creation and skill development for youth and women. Improved tourist infrastructure and services also result from these programs. Furthermore, cultural preservation and community engagement are promoted, leading to increased tourism revenue and economic growth. Ultimately, Paryatan Mitra and Paryatan Didi empower local communities and promote entrepreneurship, enhancing national and international tourism visibility.