By Asmita - Dec 25, 2024
Morrisons supermarket faces significant disruptions in its Christmas delivery services, impacting customers nationwide with cancelled orders, delayed deliveries, and malfunctioning loyalty card systems. Technical glitches, including website outages and email notifications for delivery cancellations, have led to widespread customer frustration, with some experiencing complete order cancellations. Morrisons has attempted to address the issues by offering discounts and manual processing of transactions but faces skepticism from customers contemplating switching to alternative supermarkets.
John Rostron via Wikimedia
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Morrisons, the UK's fifth-largest supermarket, is experiencing significant disruptions to its Christmas delivery services, with issues extending into a second consecutive day. Customers across the country have reported widespread problems, including cancelled orders, delayed deliveries, and malfunctioning loyalty card systems. One customer from Worcestershire shared her frustration of waiting for a £200 grocery order, highlighting the widespread impact of these technical difficulties. The supermarket's systems issues began on Monday, December 23rd - traditionally the busiest grocery shopping day of the year - causing considerable inconvenience for holiday shoppers.
The technical glitches have manifested in multiple ways, creating significant challenges for customers. Shoppers reported receiving emails about delivery cancellations, experiencing problems with voucher redemptions, and encountering website outages displaying "502 bad gateway" error messages. Morrisons' More Card loyalty scheme was particularly affected, with customers unable to access their usual discounts. In response, the supermarket has attempted to mitigate customer frustration by offering a 10% discount for More Card holders and promising to manually process loyalty card transactions. Despite these efforts, many customers remain dissatisfied, with some reporting complete order cancellations, including critical items like turkeys and Christmas puddings.
Customer experiences have varied dramatically, with some facing complete communication breakdowns. Matthew Welch from Northumberland, for instance, had his entire Christmas delivery cancelled and received minimal support from store management. He discovered that four other residents in his village experienced similar issues, highlighting the systemic nature of the problem. Social media platforms became battlegrounds of customer frustration, with numerous complaints trending on platforms like X (formerly Twitter) and Facebook. The supermarket's challenges came at a critical time, with approximately £1.13bn expected to be spent in-store during this crucial shopping period.
Morrisons has attempted to manage the situation by issuing public apologies and promising to resolve the issues. The company claims that delivery operations have returned to normal and that they are "determined not to let a single customer down this Christmas". However, the lack of transparency regarding the root cause of the technical problems has further frustrated customers. The supermarket has offered various compensations, including additional discounts on items like turkeys and champagne, and promises to manually process loyalty card transactions. Despite these efforts, many customers remain skeptical, with some declaring their intention to switch to alternative supermarkets for future shopping needs.